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CASE STUDY
Building a Pediatric Brand from the Inside Out
The Challenge
Children’s Wisconsin wanted to refresh its brand positioning to reach more kids across their continuum of care.
Their new, bold vision statement – Wisconsin’s Kids Will Be the Healthiest in the Country – needed a brand identity to support its claim, resonate with parents, showcase the breadth of its work and inspire philanthropy.
The Solution
We began with statewide market research on current brand perception, competitors and opportunities for growth. Leadership used the research to determine how new brand positioning could further growth and fundraising goals. We delivered a new tagline, new positioning and a new name for the system.
