Erlanger Health System, one of the nation’s largest public non-profit hospital systems, wanted to pursue converting to a private 501(c)(3), which would require new local and state legislation. They needed a smart internal and external communications campaign that would garner support for the change while explaining a complex legal process to the public and navigating a fiercely political environment.
CASE STUDY
Harnessing the Power of Communications to Garner Support and Change Legislation
The Challenge
The Solution
- First, we developed messaging that resonated with key audiences.
- Throughout our efforts, we ensured deep engagement with elected and community leaders,media, the business community, nonprofit organizations and others to communicate thehealth system’s vital role in the community and the importance of the new legislation tothe future of local healthcare.
- We also rallied support within the organization by educating employees on why the moveto a 501c3 was the right next step for the community.
- Our team conducted media and message training with key leaders to ensure a consistent, compelling narrative around the proposed transition and necessary legislation change.
Our Impact
Positive community response
with little negative media attention
6,000
employees aligned and engaged throughout process
Successful transition
to non-profit 501(c)(3) status in 2023
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