Live from Healthcare Sessions 2026 in Nashville, host Anne Hancock Toomey talks with J.R. Green, founder and board chair of Psychiatric Medical Care (PMC), the nation’s largest behavioral healthcare management company with 400+ hospital locations across 35 states.
Greene traces his path from consumer brand leadership at Coca-Cola, Procter & Gamble, and Revlon into healthcare, guided by his psychiatrist father.
He talks about the challenging conversation with his father that led to switching from consumer goods to healthcare and founding PMC – turning around a small company that was under significant pressure and growing it from six employees in two locations to thousands.
Of course, there’s plenty of conversation about leadership lessons learned along the way…but also about Greene’s one-of-a-kind background as the Big Orange Tux Guy (IYKYK) and a children’s book author.
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