Children’s Healthcare Communications & Engagement
Helping Pediatric Providers Shape Their Impact
Pediatricians often remind parents that kids aren’t just little adults when it comes to their health care.
In a similar way, pediatric hospitals and healthcare aren’t just smaller versions of bigger systems. Children’s healthcare has its own model of care. Its own mission and culture. Its own unique set of challenges and opportunities.
Jarrard has built a specialized set of resources and insights specific to the needs of children’s hospitals – whether that’s preserving Medicaid funding, activating donor and community support or preparing for a new partnership.
Our children’s clients get all of the expertise and savvy of one of the nation’s top 10 healthcare communications firms – with a dedicated focus on the nuance and magic of “children’s”
Latest Survey
Our latest national survey shows 89% of Americans trust children’s hospitals to provide quality care – far above the 65% for hospitals overall. We believe in the power of this moment for children’s healthcare leaders to lean into the public’s goodwill.
Our Capabilities
Community Impact Campaigns
Show and grow your value with campaigns that matter
Research & Market Assessments
Know what your audience thinks – and why
Brand Positioning & Strategic Communications
Define what makes you different and tell a compelling story
Philanthropy & Donor Engagement
Accelerate donor engagement with strategic communications that inspire action
Policy & Advocacy Support
Shape the narrative with lawmakers, funders and influencers
Crisis & Reputation Management
Stay in control of the messages and navigate issues with clarity
Joint Venture and Partnerships
Guide communications during mergers, partnerships or co-branding
Internal Communications & Workforce Engagement
Support your team, strengthen your culture and align your messages
We know this work
Trusted by Pediatric Leaders Nationwide
Aligning to Modernize the Mission while Preserving the Legacy
Reimagining Onboarding to Increase New Employee Satisfaction
Rebranding & Optimizing Digital
Meet The Team
Tricia Geraghty
Senior Vice President, Strategic Positioning Lead
Former Chief Marketing and Experience Officer for Children’s Wisconsin and one of the nation’s top experts on brand, communication and experience.
Elizabeth Middleton
Associate Vice President
More than two decades of experience in philanthropy and communication, including at Ann E. Lurie Children’s Hospital.
Allie Gross
Senior Managing Advisor
A former journalist and expert strategic communicator who has helped children’s hospitals navigate mergers, acquisitions and complex political issues.
Milli Vincent
Senior Vice President, Academic Health Systems Practice Deputy
Superior strategist who led the public announcement of North Carolina Children’s as interim Chief Marketing and Communications Officer at Duke University Health Care.
Liz Nix
Associate Vice President
An expert in change management and access with experience at multiple pediatric health systems.
Pattie Cuen
Senior Vice President
A former Chief Marketing Officer for major academic medical centers that include free-standing children’s hospitals.