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Children’s Healthcare Communications & Engagement

Helping Pediatric Providers Shape Their Impact

There’s magic in the word “children’s.” And this special segment needs specialized support.

Pediatricians often remind parents that kids aren’t just little adults when it comes to their health care.

In a similar way, pediatric hospitals and healthcare aren’t just smaller versions of bigger systems. Children’s healthcare has its own model of care. Its own mission and culture. Its own unique set of challenges and opportunities.

Jarrard has built a specialized set of resources and insights specific to the needs of children’s hospitals – whether that’s preserving Medicaid funding, activating donor and community support or preparing for a new partnership.

Our children’s clients get all of the expertise and savvy of one of the nation’s top 10 healthcare communications firms – with a dedicated focus on the nuance and magic of “children’s”

Latest Survey

Our latest national survey shows 89% of Americans trust children’s hospitals to provide quality care – far above the 65% for hospitals overall. We believe in the power of this moment for children’s healthcare leaders to lean into the public’s goodwill.

Download the results

Our Capabilities

Community Impact Campaigns

Show and grow your value with campaigns that matter

Research & Market Assessments

Know what your audience thinks – and why

Increased confidence in leadership

Brand Positioning & Strategic Communications

Define what makes you different and tell a compelling story

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Philanthropy & Donor Engagement

Accelerate donor engagement with strategic communications that inspire action

Policy & Advocacy Support

Shape the narrative with lawmakers, funders and influencers

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Crisis & Reputation Management

Stay in control of the messages and navigate issues with clarity

Partnerships

Joint Venture and Partnerships

Guide communications during mergers, partnerships or co-branding

Internal Comms

Internal Communications & Workforce Engagement

Support your team, strengthen your culture and align your messages

We know this work

Trusted by Pediatric Leaders Nationwide

Aligning to Modernize the Mission while Preserving the Legacy

Aligning to Modernize the Mission while Preserving the Legacy

Reimagining Onboarding to Increase New Employee Satisfaction

Reimagining Onboarding to Increase New Employee Satisfaction

Rebranding & Optimizing Digital

Rebranding & Optimizing Digital

Meet The Team

Tricia Geraghty

Tricia Geraghty
Senior Vice President, Strategic Positioning Lead

Former Chief Marketing and Experience Officer for Children’s Wisconsin and one of the nation’s top experts on brand, communication and experience.

Elizabeth Middleton

Elizabeth Middleton
Associate Vice President

More than two decades of experience in philanthropy and communication, including at Ann E. Lurie Children’s Hospital.

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Allie Gross
Senior Managing Advisor

A former journalist and expert strategic communicator who has helped children’s hospitals navigate mergers, acquisitions and complex political issues.

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Milli Vincent
Senior Vice President, Academic Health Systems Practice Deputy

Superior strategist who led the public announcement of North Carolina Children’s as interim Chief Marketing and Communications Officer at Duke University Health Care.

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Liz Nix
Associate Vice President

An expert in change management and access with experience at multiple pediatric health systems.

Pattie Cuen

Pattie Cuen
Senior Vice President

A former Chief Marketing Officer for major academic medical centers that include free-standing children’s hospitals.

Thought Leadership

We Can Help

Ready to strengthen your pediatric strategy and the story behind it?

Contact Us