2026 State of Play National Healthcare Survey

Navigating the Riptide

Deep concern about the high cost of care and belief that the industry puts profits over patients is fueling a powerful riptide of consumer discontent with healthcare.

And it’s sweeping providers and payers in a forceful current that leaves them vulnerable to opportunistic politics, damaging misinformation and swift moving, cost-minded competitors.

In our latest national consumer survey, developed by Jarrard’s Market Research & Insights (MRI) team, we explore public views on healthcare, health policy, and healthcare organizations, specifically measuring:

  • Overall perception of the direction of healthcare in the U.S. today
  • Concerns about cost-related challenges, from paying for medications to delaying care due to cost
  • Confidence and trust in provider organizations
  • Expectations for the effects of healthcare policy, including enhanced ACA subsidies, Medicaid and 340B

What we see is that, even though concerns about cost and affordability and the motivations of healthcare organizations are significant, there are real opportunities to (re)build public support and leverage it to meet today’s challenges.

Navigating the Riptide Survey

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Download the executive summary to better understand today’s healthcare landscape, the current pulling on healthcare organizations and how to successfully swim back to the solid ground of trust and mission-driven alignment.

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State of Play 2026: Public views on healthcare, healthcare organizations and health policy

By Isaac Squyres and David Jarrard

State of Play 2026 National Healthcare Survey examines public views on healthcare costs, trust in providers, and system reform.

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