Tax Exemption Under Fire: A Roadmap for Building Trust

With the recent threats to Harvard University, the question of whether nonprofit institutions deserve their tax exemptions has gone from the fringes to the front page.

Today, six in 10 U.S. hospitals are considered nonprofit. Their tax-exempt status is being scrutinized by the public and politicians alike across the nation.

In our latest consumer survey, we explore what consumers value most about the services beyond medical care that hospitals and health systems provide – and how that affects trust in the mission of care and their views on tax-exempt status.

Developed by Jarrard’s Market Research & Insights (MRI) team, Tax Exemption Under Fire: A Roadmap for Building Trust asks , “Are hospitals doing enough?” 

Findings include:

• Most consumers believe hospitals put profits over patients.
• Hospitals are falling short of the public’s high expectations to provide community benefit.
• Certain messages can shift perception of a hospital’s community impact.
• The roadmap to building trust requires an ongoing, proactive and positive approach.

Download the report and start to turn the story around.