2026 Community Impact Survey

Strong Perception of Community Impact Drives Trust, Advocacy and Choice

We now have solid numbers that demonstrate why it’s a business, trust and advocacy imperative for hospitals to be perceived by the public as a strong community partner.

This survey points to the public’s view of what it means to be a good community partner. It defines in a new way why it’s important for provider organizations to be a good community partner. And it reveals what they can expect if they’re viewed as a good community partner.

Importantly, those who strongly believe hospitals are good community partners and contribute to a better, healthier society are far more likely to advocate, support and act when it matters – far more than those who only somewhat agree or feel neutral.

That belief is not only important for reputation. It also directly builds trust and shapes behavior, driving advocacy and ultimately influencing choice.

Get your copy of the survey summary today.

The opportunity for provider organizations isn’t just to do the work to improve their communities. It’s to make that work visible in ways that builds belief and shows impact that is meaningful to the people they serve. Find out where to focus your organization’s efforts to best highlight the work you’re already doing…and in highlighting it, giving people even more of a reason to choose you for care.

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