How We Built a Thought Leadership Engine to Amplify a Rural Health Care System

Online Toolkit to Get Started at Your Organization

The Process We Detailed During Our Presentation

Step 1: Getting Started

  • Find an executive sponsor
  • Align on your strategy
  • Build understanding to gain buy-in
  • Set expectations

Step 2: Laying the Foundation

  • Build your tools
  • Provide tailored training for leaders

Step 3: Ongoing Maintenance

  • On a regular basis,
    • check opportunity lists
    • align with leaders on upcoming opportunities for them
    • update pitch pages with news clips, quotes and photos from events and featured articles

Step 4: Track Progress & Adjust Course

  • Leverage a project tracker and course correct along the way where needed

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