David Shifrin, Author at Jarrard Inc

Transformative Change: Weave, Don’t Stack

To outperform, not just financially but in care delivery and engagement with and growth of people, healthcare leaders must implement transformational, seamless change

David Shifrin In Change, Growth, High Stakes

The Secret Recruiting Asset? Your EVP (Employee Value Proposition)

Your employee value proposition is more than just details about compensation, benefits or mission. It’s how healthcare organizations differentiate themselves to get ahead in today's tough healthcare workforce environment

David Shifrin In Challenge, Quick Think

The High Cost of the High Cost of Care

Without a clear, articulated vision, we’re pushing away from the table, leaving the conversation about the future of care to others.

David Shifrin In Growth, High Stakes, Podcast

Is the Marketing Funnel Dead? Healthcare Marketing with Pattie Cuen and Abby McNeil

The marketing funnel isn’t dead. But it’s not really the most accurate model, either. Maybe we should be talking about the marketing elliptical that takes awareness and conversion into account,…

David Shifrin In Growth, Quick Think

Untangling Threads: Considerations for Healthcare Communicators

Should healthcare marketing and communications teams use Threads and why? How do you choose which social media platforms your organization should use today?

David Shifrin In Change, Growth, High Stakes

Investing in transparency: Leveraging physician trust at PE-backed providers

Physicians are mission-oriented people, working to care for the vulnerable. Why would feelings of trust and support change based on their employer’s business model?

David Shifrin In Quick Think

Coffee Break

Healthcare providers live today under a glaring spotlight. In that environment, savvy leaders deploy their most effective tools of persuasion...including coffee

David Shifrin In Challenge, High Stakes, Podcast

Don’t Call it a Breach: Healthcare Cybersecurity with Barry Mathis and Dan Schlacter

Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event?…

David Shifrin In Change, Quick Think

Clarity: The Clear Competitive Advantage for Healthcare Communications

Being clear is good medicine and a competitive advantage. True communications is not merely the transmission of data. It’s honoring your audience by employing the right language.

David Shifrin In Growth, High Stakes

Four Favorite Ways Healthcare MarComm Teams are Using AI in Routine Work

AI is having a big moment in healthcare. But no tool can perform the critical thinking and emotional understanding needed for strategic marketing and communications initiatives.

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David Shifrin