Letitia Fecher of Jarrard and Michael Topchik of the Chartis Center for Rural Health discuss regulatory, policy, workforce and communications challenges facing rural hospitals
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Dorian Harriston is the Chief Marketing and Communications Officer at Morehouse School of Medicine. Aside from an accomplished healthcare marketer, she has built a career on advancing DEI and health…
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There are so many social media platforms for healthcare marketing and communications leaders to consider. Where do you invest? How about Threads?
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Your employee value proposition is more than just details about compensation, benefits or mission. It’s how healthcare organizations differentiate themselves to get ahead in today's tough healthcare workforce environment
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The marketing funnel isn’t dead. But it’s not really the most accurate model, either. Maybe we should be talking about the marketing elliptical that takes awareness and conversion into account,…
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Physicians are mission-oriented people, working to care for the vulnerable. Why would feelings of trust and support change based on their employer’s business model?
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Is it possible for a hospital to turn a small cybersecurity incident into a full-blown crisis based only on the words used and the approach to communicating about the event?…
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AI is having a big moment in healthcare. But no tool can perform the critical thinking and emotional understanding needed for strategic marketing and communications initiatives.
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Regardless of the legal and legislative landscape regarding affirmative action, healthcare must work towards equity.
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Can technology really augment and streamline healthcare operations and make the work of healthcare workers easier? Can technology help provider organizations actually manage their workforce more effectively?
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