Lee Aase

Of Counsel

A trailblazer who has led the healthcare industry in embracing social and digital media platforms, Lee Aase works with clients to harness these communication power tools to solve business problems and create opportunities.

Aase joined Jarrard in 2021 following his successful 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation and as director of the Mayo Clinic Social Media Network.

He led Mayo Clinic’s pioneering adoption of social media in 2006 and founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively.

In demand on the conference circuit, Aase has spoken to audiences and advised organizations on social and digital strategy and practice in 40 states and 12 countries on five continents. In 2014 he was appointed to a two-year term on the World Economic Forum’s Global Agenda Council on Social Media. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.

Aase’s strategic counsel emphasizes continuity with organizational values and practices to enable clients to successfully take advantage of technology in a way that works for them.
Prior to joining Mayo Clinic in 2000, Aase spent 14 years in political and government communications at the local, state and federal level.

He holds a B.S. degree in political science and government from Minnesota State University, Mankato and an M.B.A. in Healthcare Management from Western Governors University.

Worth Knowing:

1. Got his start in politics by running for the Minnesota legislature as a 21-year old college student.
2. Father of six and grandfather of 14.
3. Promoted colorectal cancer screening awareness by having his colonoscopy livestreamed via Periscope.